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Social and Digital Communication - BUSD 2023

Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.

Note: Prerequisite BUSD 1013 or BUSN 1278 Restricted to Admin Professional, Business Admin and Open Studies


Term Duration Schedule Class Section Open Studies

Edmonton
Fall Sep 3 - Dec 20, 2024 Tue: 06:30 - 09:30 pm
 40302 A01 Yes
Fall Sep 3 - Dec 20, 2024 Tue, Thu: 05:00 - 06:30 pm
 40303 A02 Yes
Fall Sep 3 - Dec 20, 2024 Tue: 09:30 - 11:00 am
Thu: 09:30 - 11:00 am
 40304 A03 Yes
Winter Jan 6 - Apr 25, 2025 Mon: 02:00 - 03:30 pm
Wed: 02:00 - 03:30 pm
 10247 A01 Yes
Winter Jan 6 - Apr 25, 2025 Tue, Fri: 09:30 - 11:00 am
 10248 A02 Yes
Term Duration Schedule Class Section Open Studies

Edmonton
Fall Sep 3 - Dec 20, 2024 Mon, Wed: 11:00 am - 12:30 pm
 40305 H04 Yes
Fall Sep 3 - Dec 20, 2024 Mon, Wed: 08:00 - 09:30 am
 40306 H05 Yes
Winter Jan 6 - Apr 25, 2025 Tue: 08:00 - 09:30 am
Thu: 08:00 - 09:30 am
 10249 H03 Yes

To take this course, you must be enrolled in one of the related programs:

Administrative Professional Business Administration Open Studies

Tuition and fees for 2023-2024 Open Studies

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $495 $714.70 $1,209.70
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $19.2 max per term
Registrarial and student service fee: $41 max per term
Student technology fee: $12 max per term
Students’ Association fees
Health and dental plan: $386 per year
Students’ Association: $51.50 per term
U-Pass: $180 per term
Legal plan: $18 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $1497 $714.70 $2,211.70
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $19.2 max per term
Registrarial and student service fee: $41 max per term
Student technology fee : $12 max per term
Students’ Association fees
Health and dental plan : $386 per year
Students’ Association : $51.50 per term
U-Pass : $180 per term
Legal plan : $18 per term

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

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